InnoWave Technologies appoint Netherlands Sales Manager to lead the way

Chances are that you are more than familiar with the famous advice of Apple CEO, Steve Jobs; ‘it doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do’. We at InnoWave certainly are, and it is a belief reflected in the recent appointment of our new Netherlands Sales Manager, Suzanne Brannan.
Taking the next step in our international expansion, InnoWave Technologies has opened a new office in Amsterdam; a move that will facilitate our continued growth and business development across BeNeLux.  ‘We will focus on strengthening our existing client relationships in the Netherlands, as well as driving new business opportunities through innovation’ says InnoWave BeNeLux Managing Director, Pierre Verlaine.
The Netherlands is a thriving hub for technology and innovation, maintaining a reputation as a top destination for tech start-ups, and even recently placing fifth in Savills World Research’s Tech Cities 2017 ranking. ‘The creative, entrepreneurial and collaborative qualities of the Netherlands make it absolutely necessary for us to be engaged in the Dutch market; our ambition is to respond to market needs with our portfolio of innovative solutions and services in areas such as IoT, T-Commerce, Gamification and Automation testing – to name but a few’ Pierre adds.
‘Opening a Netherlands office is a natural progression for InnoWave’ Suzanne explains, ‘particularly as the dynamic Dutch culture and attitude toward cutting-edge technology reflects that of InnoWave and our plans for on-going growth!’
Suzanne describes InnoWave as ‘a company that recognises how things are changing from a market-place point of view, and that strives to reflect this by developing bespoke, up-to-date solutions, both near- and off-shore’. She remarks that it was the innovative approach or InnoWave, alongside positive network feedback, that attracted her to join the team.
These factors - coupled with both Suzanne’s extensive experience in conducting business across the Netherlands as well as her long-term affinity with the Telecom industry- that made her the obvious choice to take the lead in our latest growth venture, enhancing and developing international business. ‘We are delighted to have Suzanne join the team. I have no doubt she will hit the ground running from day one’ Pierre concludes. 


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